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福坦莫导师

Kabadayi, Sertan


    邮件：kabadayi@fordham.edu Phone Number: 212-636-7804 Office location: 140 W. 62nd Street, Room 446 New York, NY 10023 邮箱地址: kabadayi@fordham.edu 电话号码: 212-636-7804 办公室地址: 140 W. 62nd Street, Room 446 New York, NY 10023
教授综述
Field:Marketing

Sertan Kabadayi is a full professor of marketing at Gabelli School of Business and Area Chair for marketing. He holds a PhD in marketing from Baruch College of the City University of New York and has been a part of the Fordham business faculty since 2005.

Prior to pursuing his PhD, Dr. Kabadayi worked as a sales coordinator and product manager for Philips Electronics and, s...
Field: Marketing

Sertan Kabadayi is a full professor of mark…

Field:Marketing

Sertan Kabadayi is a full professor of marketing at Gabelli School of Business and Area Chair for marketing. He holds a PhD in marketing from Baruch College of the City University of New York and has been a part of the Fordham business faculty since 2005.

Prior to pursuing his PhD, Dr. Kabadayi worked as a sales coordinator and product manager for Philips Electronics and, s...
Field: Marketing

Sertan Kabadayi is a full professor of marketing at Gabelli School of Business and Area Chair for marketing. He holds a PhD in marketing from Baruch College of the City University of New York and has been a part of the Fordham business faculty since 2005.

Prior to pursuing his PhD, Dr. Kabadayi worked as a sales coordinator and product manager for Philips Electronics and, subsequently, as a product and brand manager for Electrolux Home Appliances. He was actively involved in developing new marketing strategies for the latter company's Electrolux and AEG home appliance brands and repositioning them in the Turkish market. He also played a key role in planning and introducing new product lines.
学科: 市场营销

Sertan Kabadayi教授是加贝利商学院市场营销专业教授。他拥有纽约城市大学巴鲁克学院市场营销博士学位，自2005年以来一直是福坦莫商学院的一员。

在攻读博士学位之前，Kabadayi博士曾担任飞利浦电子公司的销售协调员和产品经理，随后担任Electrolux家用电器的产品和品牌经理。 他积极参与为后者公司的伊莱克斯和AEG家电品牌开发新的营销策略，并将其重新定位在土耳其市场。 他还在规划和引进新产品线方面发挥了关键作用。

他在各种会议上提出他的研究，他的工作发表在各种学术期刊，包括营销学杂志，商业研究杂志，工业营销管理和心理学和市场营销。

现任
现任
教授的课程
研究领域
Multichannel service management; Multiple distribution channel systems; Multichannel complexity and integration quality; Website trust and loyalty 多渠道服务管理； 多分配通道系统；多通道复杂性和集成质量；网站信任度和忠诚度
教育背景
工作经历
荣誉
学术论文

G. Nejad, Mohammad, and Sertan Kabadayi (2016), “Introductory Pricing Decisions for a New Financial Service,” Journal of Financial Services Marketing, 21(1), Forthcoming.

Kabadayi, Sertan, and Katherine Price (2014), “Consumer-Brand Engagement on Facebook: Liking and Commenting Behaviors,” Journal of Research in Interactive Marketing, Vol. 8 No. 3, pp. 203-223.

著作
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