BIMBA

师资

马浩

    电话:010-62756573
    邮件:hma@nsd.pku.edu.cn
教授综述

北京大学国家发展研究院管理学教授,BiMBA商学院管理学教授兼学术委员会主任,发树讲席教授。马浩教授于1987年毕业于北京工业学院,获得管理工程学士学位。1989年1月毕业于中美合办黄河大学经济管理专业研究生班,并留校任教。1989年秋赴美留学,入读德克萨斯大学奥斯汀校区商学院管理系,于1994年毕业,获战略管理学博士学位。同年秋季受聘于美国博然特商学院管理系,任助理教教,2000年晋升副教授并获终身聘用教职。其后,曾出任美国伊利诺依大学春田校区管理学教授,日本名古屋商科大学研究生院教授,香港科技大学组织管理系访问学者,北京大学光华管理学院以及上海中欧国际工商学院MBA项目访问教授。

马浩教授目前的主要研究领域是企业的经营战略管理,尤其是竞争优势的实质和起因,竞争动态分析,多点市场竞争与合作战略,商业模式与企业创新管理,以及企业领导决策模式等。他在北美和欧洲的英文管理学期刊上已经发表近20篇论文,并数次获得美国东部管理学会和美国竞争…

北京大学国家发展研究院管理学教授,BiMBA商学院管理学教授兼学术委员会主任,发树讲席教授。马浩教授于1987年毕业于北京工业学院,获得管理工程学士学位。1989年1月毕业于中美合办黄河大学经济管理专业研究生班,并留校任教。1989年秋赴美留学,入读德克萨斯大学奥斯汀校区商学院管理系,于1994年毕业,获战略管理学博士学位。同年秋季受聘于美国博然特商学院管理系,任助理教教,2000年晋升副教授并获终身聘用教职。其后,曾出任美国伊利诺依大学春田校区管理学教授,日本名古屋商科大学研究生院教授,香港科技大学组织管理系访问学者,北京大学光华管理学院以及上海中欧国际工商学院MBA项目访问教授。

马浩教授目前的主要研究领域是企业的经营战略管理,尤其是竞争优势的实质和起因,竞争动态分析,多点市场竞争与合作战略,商业模式与企业创新管理,以及企业领导决策模式等。他在北美和欧洲的英文管理学期刊上已经发表近20篇论文,并数次获得美国东部管理学会和美国竞争力学会的最佳论文奖。主要讲授的课程包括战略管理总论,竞争与合作战略,商业模式创新,复杂组织中的管理决策等。他的教学信条是谋求理论分析的严谨、明晰和强劲以及理论与管理实践的相关、共鸣与契合。近期管理咨询和高级经理培训项目的客户包括中粮集团、招商局集团、万科集团、腾讯集团、中信银行、民生银行等。

现任
北大国发院发树讲席教授,北大国发院BiMBA商学院学术委员会主任
教授的课程

战略管理,竞争战略与竞争优势,多元化战略,兼并与并购,复杂组织中的管理决策,商业模式创新与组织变革,创业过程与民营企业经营战略,大型国企管理人才发展战略,跨国公司与全球战略

研究领域
战略管理,商业模式创新,管理决策
教育背景

美国德克萨斯大学奥斯汀校区,战略管理学博士学位1994
黄河大学,经济管理专业研究生班毕业1989
北京工业学院,管理工程学士学位1987

工作经历

北京大学国家发展研究院(中国经济研究中心)管理学教授 2004-至今
北大国发院BiMBA商学院管理学教授兼学术委员会主任 2007-至今
北大国际MBA管理学教授兼EMBA项目主任 2004-2007

曾任职美国勃然特商学院副教授,伊利诺依大学春田校区商学院教授,日本名古屋商科大学管理学教授,香港科技大学组织管理系访问学者,北京大学光华管理学院访问教授,以及中欧国际工商学院访问教授。
马浩教授长期为企业提供高管培训定制课程与管理咨询服务。主要服务对象包括宝马汽车、卡特彼勒、辉瑞制药、惠普集团等跨国公司,中粮集团、招商局集团、中国交通建设集团、中国国际航空公司等大型国企,以及万科集团、腾讯公司、杉杉控股、优酷土豆等民营企业。

荣誉

曾获北京大学正大教学奖

学术论文

REFEREED JOURNAL PUBLICATIONS IN ENGLISH

Ma, H., Liu, Q. T. and Karri, R. 2016. (Forthcoming). Internal Corporate Venturing: Intrapreneur, Institution, Initiative. Organizational Dynamics, 45: XX-XX.
Ma, H., Lu, X. and Xie, X. 2014. Corporate Exit as a Deliberate Strategy for Incumbent Firms. Organizational Dynamics, 43: 266-273.
Liao, J., Kickul, J. R. and Ma, H. 2009. Organizational Dynamic Capability and Innovation: An Empirical Examination of Internet Firms. Journal of Small Business Management, 26: 119-139.
Zhang, J. and Ma, H. 2009. Determinants of Professionalization of Management in Private Chinese Firms. Asia Pacific Journal of Management, 47, 3-263-286.
Ma, H. and Karri, R. 2009. Impact of Firm Performance on Changes in Strategic Resource Allocation Decisions. Journal of Business and Management, 15, 2: 171-185.
Ma, H. and Tan, J. J. 2006. Key Components and Implications of Entrepreneurship: A 4-P Framework. Journal of Business Venturing, 21, 4: 704-725.
Ma, H. and Karri, R. 2005. Leaders Be Aware: Some Sure Ways to Lose Your Competitive Advantage. Organizational Dynamics, 34, 1:63-76.
Ma, H. 2004. Toward Global Competitive Advantage: Creation, Competition, Cooperation, and Co-option. Management Decision, 42, 7: 907-924.
Ma, H., Karri, R. & Chittipeddi, K. 2004. The Paradox of Managerial Tyranny. Business Horizons, 47. 4: 33-40.
Golden B. R. and Ma, H. 2003. Mutual Forbearance: The Role of Intra-Firm Integration and Rewards. Academy of Management Review, 28, 3: 479-493.
Ma, H. 2003. To Win without Fighting: An Integrative Framework. Management Decision, 41, 1: 72-84.
Ma, H. 2002. Competitive Advantage: What’s Luck Got to Do with it? Management Decision, 40, 6: 525-536.
Ma, H. 2001. Multimarket Competition among Multinational Corporations: Strategies and Implications. Global Focus: An International Journal of Business, Economics, and Social Policy, 13, 1:105-116.
Ma, H. 2000. Toward an Advantage Based View of the Firm. Advances in Competitiveness Research, 8, 1: 34-59.
Ma, H. 2000. Competitive Advantage and Firm Performance. Competitiveness Review, 10, 2: 15-32.
Ma, H. 2000. Of Competitive Advantage: Kinetic and Positional. Business Horizons, 43, 1: 53-64.
Ma, H. 1999. Anatomy of Competitive Advantage: A SELECT Framework. Management Decision, 37, 9: 709-718.
Ma, H. 1999. Constellation of Competitive Advantage: Components and Dynamics. Management Decision, 37, 4: 348-355.
Ma, H. 1999. Creation and Preemption for Competitive Advantage. Management Decision, 37, 3: 259-266.
Ma, H. 1999. Determinants of Strategic Options in Multinational Market Competition. Journal of International Management, 5, 2: 93-113.
Ma, H. 1998. Mutual Forbearance in International Business. Journal of International Management, 4, 2:129-147.

PUBLICATIONS IN REFEREED RESEARCH ANNUALS AND PROCEEDINGS

Ma, Hao and Karri, R. 2006. Where is Competitive Advantage and Who Benefits from It? Proceedings of the Western Academy of Management Annual Meetings.
Ma, Hao. 2004. Global Competitive Advantage: Creation, Competition, Cooperation, and Co-option. Proceedings of the Eastern Academy of Management Annual Meetings.
Ma, Hao and Karri, R. 2004. Understanding Destruction of Competitive Advantage. Proceedings of the Eastern Academy of Management Annual Meetings.
Ma, H. 2002. On The Rising Of Competitive Advantage: Luck Vs. Proactiveness. Proceedings of the Eastern Academy of Management Annual Meetings.
Ma, H. 2002. On The Multiple Facets of Entrepreneurship: An Eclectic Account. Proceedings of the Eastern Academy of Management Annual Meetings.
Ma, H. 2001. The stability of multiproduct oligopoly: A dual market approach. Proceedings of the Eastern Academy of Management Annual Meetings. Finalist of the Outstanding Empirical Paper Award.
Ma, H. 2001. Multiple Point Competition and Strategy Research: Linkages and Prospect. Proceedings of the Eastern Academy of Management Annual Meetings.
Ma, H. 2000. Causes of Competitive Advantage: A Comprehensive Assessment. Proceedings of the Eastern Academy of Management Annual Meetings. Winner of the Outstanding Conceptual Paper Award.
Ma, H. 2000. Industry Positions and Resource Endowment: Effects on Firm Performance. Proceedings of the Eastern Academy of Management Annual Meetings.
Ma, H. 1999. Competitive Advantage as a Theoretical Construct: A Conceptual Assessment. Global Competitiveness: Annual Research of American Society for Competitiveness: 1-8.
Ma, H. 1999. Types of Competition, Competitive Advantage, and Theories of Strategy: A Multilevel Theoretical Synthesis. Proceedings of the Eastern Academy of Management Annual meetings: 99-102. Winner of the Outstanding Conceptual Paper Award.
Ma, H. 1998. To Win Without Fighting: Leaders and Challengers. Annual Research Volume of the American Society for Competitiveness: 278-286. Winner of Outstanding Paper Award.
Ma, H. 1998. Multiple Market Competition: An International Management Perspective. Proceedings of the Eastern Academy of Management: 161-164.
Ma, H. 1998. Of Competitive Advantage: Positional and Dynamic. Proceedings of the Association of Management and International Association of Management (Business Division), 16, No.1: 51-57.
Ma, H. 1997. The Paradox of Sustainable Competitive Advantage. Proceedings of the Association of Management and International Association of Management (Management Function and Application Division), 15, No. 2: 43-48.
Ma, H. 1997. Firm Advantage: Anatomy and Constellation. Proceedings of the Association of Management and International Association of Management (Management Function and Application Division), 15, No. 2: 91-96.
Ma, H. 1997. Sun Zi and Modern Strategic Management. World Management Forum (Special Issue), Proceedings of the International Federation of Scholarly Association of Management (IFSAM) Conference, 267-268.
Chittipeddi, K. and Ma, H. 1997. A Performance Based Framework of Managerial Tyranny. Proceedings of the Association of Management and International Association of Management (Leadership and Leaders Division), 15, No.1: 6-10.

PUBLICATIONS IN CHINESE JOURNALS

Most of the articles listed below have been included in my books published in Chinese, primarily for managerial practitioners, listed under the Books section of this vita: Musings on Managerial Decision Making, Musings on Management, The Biases of a Management Professor, Scholar Ye on Dragon Admiring, Ideals of Management, and Illusions of Management.

Peking University Business Review

Ma, H. 2015. Business Model and the Philosophy for Self-Feeding. Peking University Business Review, July: 36-41.

Ma, H. 2014. The Inner TENSION of Leadership. Peking University Business Review, February,


Ma, H. 2014. A Comprehensive Framework on Happiness in Business Enterprises. Peking University Business Review, February, 55-61.

Ma, H. 2013. Intrapreneurship:Impetuses and Hindrances. Peking University Business Review, 10, October, 74-83。

Technological Changes, Communication Mechanisms, and Organizational Innovation. Peking University Business Review, 6, June, 66-75.

Ma, H. 2013. On the Proponents of Innovation: Individuals and Institutions. Peking University Business Review, 4, April, 44-53.

Ma, H. 2012. PEAK: Professional Elites and Organizational Platforms. Peking University Business Review, July.

Ma, H. 2011. Value Chain and Value Sphere. Peking University Business Review, December.

Ma, H. 2010. The Caliber for Decision Making: Elite vs. the Mass. Peking University Business Review, August.

Ma, H. 2010. The Pitfall of Cross-Over: Industrialists, Traders, and Investors. Peking University Business Review, June.

Ma, H. 2008. Legitimacy: Professionalism and Ethics. Peking University Business Review, December

Ma, H. 2008. Dr. Hao Ma’s Column: Rules as Rules. Peking University Business Review, December

Ma, H. 2008. Dr. Hao Ma’s Column: University Administration: Tyrannical Boss and Odd Talents. Peking University Business Review, November.

Ma, H. 2008. Dr. Hao Ma’s Column: On Persuasion and Pursuit. Peking University Business Review, October.

Ma, H. 2008. Dr. Hao Ma’s Column: Business, People, and the Sense of Community. Peking University Business Review, September.

Ma, H. 2008. Dr. Hao Ma’s Column: Acquisition and Institutionalization of Power. Peking University Business Review, August.

Ma, H. 2008. Dr. Hao Ma’s Column: The Moral Compass of Professional Managers. Peking University Business Review, July.

Ma, H. 2008. Dr. Hao Ma’s Column: On Technological Innovation and Industry Standard. Peking University Business Review, June.

Ma, H. 2008. Dr. Hao Ma’s Column: Bravi! Perennial Losers of Caltech Basketball. Peking University Business Review, May.

Ma, H.2008. Dr. Hao Ma’s Column: Isolated Event and Prevalent Phenomenon. Peking University Business Review, April.

Ma, H. 2008. Dr. Hao Ma’s Column: When and How Managers Think. Peking University Business Review, March

Ma, H. 2008. Dr. Hao Ma’s Column: Parochial Breakthrough and Mass Take-Off of Chinese Firms and Industries: Get Real with the Achievement and the Challenges. Peking University Business Review, February.

Ma, H. 2008. Dr. Hao Ma’s Column: Criticism and Self-Criticism. Peking University Business Review, January.

Ma, H. 2007. Curing Symptoms is Better than Doing Nothing: The Myths of the Rational Approach and The Practicality of the Branch Method in Organizational Decision Making. Peking University Business Review, December.

Ma, H. 2007. Organizational Slack: Blesses and Curses. Peking University Business Review, November.

Ma, H. 2007. On the Merits and Duties of Subordinates in Organizations. Peking University Business Review, September.

Ma, H.2007. A Scholar with Monumental Works: A Tribute to Alfred D. Chandler. Peking University Business Review, July.

Ma, H. 2007. Diversification Strategy: Antecedents, Modes, and Destination. Peking University Business Review, May.

Ma, H. 2007. A Clarification on Core Competence: Essentials and Misunderstandings. Peking University Business Review, March.

Ma, H. 2007. COOP: A Review of Cooperative Strategies of Chinese Firms, Peking University Business Review, February.

Ma, H. 2006. Multipoint Competition: Strategy and Implementation. Peking University Business Review, December.

Ma, H. 2006. On Managerial Tyranny: A Typology. Peking University Business Review, November.

Ma, H. 2006. Why Smart People Do Stupid Things in Organizations, Willingly? Peking University Business Review, August.

Ma, H. 2006. Innovation Strategy and Its Constraints. Peking University Business Review, May.

Ma, H. 2005. The Three Tenors: Singing All the Way to the Bank. Peking University Business Review, December.

Ma, H. 2005. The Self-Deluded Entrepreneurs, Peking University Business Review, September.

Ma, H. 2005. Antecedents and Consequences of Diversifications. Peking University Business Review, July.

Ma, H. 2005. Contemporary Strategic Management: A Literature Review and Critique. Peking University Business Review, June.

Ma, H. 2005. High industry profitability ≠ Industry Attractiveness, Peking University Business Review, May.

Ma, H. 2005. On Intuitive Decision Making, Peking University Business Review, March-April.

Tsinghua Management Review

Ma, H. 2016. Happiness in Firms: Means or Ends? Tsinghua Management Review, 1-2.

Ma, H. 2015. The Ultimate Source of Innovation. Tsinghua Management Review, 12.

Ma, H. 2015. From Google to Good Ark:The Firm as a Family. Tsinghua Management Review, 9-10.

Ma, H. 2014. M&A Motivated by Innovation. Tsinghua Management Review, 12.

Ma, H. 2014. The Pitfall of Internet Thinking. Tsinghua Management Review, 7-8.

Ma, H. 2014. Major Trend and New Plot: How European Food Giants Conduct Acquisitions in America. Tsinghua Management Review, 3.


Ma, H. 2013. Firm Exists for its Inside Stakeholders. Tsinghua Management Review, 5.

Ma, H. 2013. On the Mechanisms of Innovation. Tsinghua Management Review, 3, 10-16.


CEIBS Business Review

Ma, H. 2016. Wrestle with bounded Rationality. CEIBS Business Review, February,

Ma, H. 2015. Fast Fashion. CEIBS Business Review, December,

Ma, H. 2015. The Elite Schools as a Selection Mechanism. CEIBS Business Review, October,

Ma, H. 2015. The Time Signature of Gateway Strategy. CEIBS Business Review, September,

Ma, H. 2015. The SURE Way of Doing Things. CEIBS Business Review, August,

Ma, H. 2015. Maybe Jobs was Wrong about Goolge. CEIBS Business Review, July,

Ma, H. 2015. The Dark Side of Leadership. CEIBS Business Review. June, 80-85.

Ma, H. 2015. Wind beneth my Wings: From Compaq to MI. CEIBS Business Review. May, 87-88.

Ma, H. 2015. Business Model and Strategic Management. CEIBS Business Review. April, 124-125.

Ma, H. 2015. Do You Really Think that You Are Creating a Venture? CEIBS Business Review. February, 120-121.

Ma, H. 2015. Future: Invention and Distribution. CEIBS Business Review. January, 124-125.

Ma, H. 2014. Extrapreneurship: Push and Pull. CEIBS Business Review. December, 124-125.

Ma, H. 2014. It’s All about Gateway Strategy! CEIBS Business Review. October, 123-124.

Ma, H. 2014. The 4As of Crowdfunding. CEIBS Business Review. September, 122-123.

Ma, H. 2014. Acqui-Hiring in Silicon Valley. CEIBS Business Review. August, 120-121.

Ma, H. 2014. Education for Examination, So What? CEIBS Business Review. July, 122-123.

Ma, H. 2014. USPS: Platform Strategy and Internet Thinking in the 18th Century. CEIBS Business Review. June, 128-129.

Ma, H. 2014. Deliberate Exit Strategy. CEIBS Business Review. May, 128-129.

Ma, H. 2014. Could Microsoft Still Acquire? CEIBS Business Review. April, 126-127.

Ma, H. 2014. Contextual Differentiation. CEIBS Business Review. March, 124-125.

Ma, H. 2014. The Folly of Strategic Planning. CEIBS Business Review. February, 141-142.

Ma, H. 2014. The Romance of Leadership and Brutality of Power. CEIBS Business Review. January, 142-143.

Ma, H. 2013. The Celebrity Entrepreneurs. CEIBS Business Review. December,142-143.

M, H. 2013. HR Department as the General Contractor of EDP. CEIBS Business Review. December, 62-65.

Ma, H. 2009. The Ingredients of On Entrepreneurship. CEIBS Business Review. October。
Ma, H. 2009. The Pros and Cons of Group Homogeneity. .CEIBS Business Review. August。

Ma, H. 2009. The Practicality of Management Theories. CEIBS Business Review.

China Business Review

Ma, H. 2008. The Psychological Bottom-Line of Bosses. China Business Review, March.

Ma, H. 2007. Major Agendas are Often Carried out Through Hidden Paths. China Business Review, August.

Ma, H. 2006. What Liquer Has to Do with Automobiles?: The (Un)discipline in Diversification Moves. China Business Review, December.

Ma, H. 2006. Why Does Strategy Have to be Discussed with Only the Boss? China Business Review, November.

Ma, H. 2006. On the Fate of Pioneers and Followers. China Business Review, October.

Ma, H. 2005. Luck and Competitive Advantage. China Business Review, May.

Marketing and Management

Ma, H. 2008. Hao Ma’s Column: Fascination with Ranking Orders. Marketing and Management, June.

Ma, H. 2008. Hao Ma’s Column: Science and Religion: The Falsification and Corroboration in the Business World. Marketing and Management. November.

Ma, H. 2008. Hao Ma’s Column: Groundless Bravado and Unforgiving Reality. Marketing and Management. October.

Ma, H. 2008. Dr. Hao Ma’s Column: The Obvious Practicality of a Good Theory. Marketing and Management, September.

Ma, H. 2008. Dr. Hao Ma’s Column: Ordinary Vanity. Marketing and Management, August.

Ma, H. 2008. Dr. Hao Ma’s Column: Something out of Nothing: The Art of Word Mincing. Marketing and Management, July.

Ma, H. 2008. Hao Ma’s Column: Book Worm’s Management View. Marketing and Management, June.

Ma, H. 2008. Hao Ma’s Column: Rhetoric and Management. Marketing and Management. May.

Ma, H. 2008. Hao Ma’s Column: Continue the Conversation with the Boss on Strategy. Marketing and Management. April.

Ma, H. 2008. The War on Format: Blue Ray vs. HD-DVD. Marketing and Management, March.

Ma, H. 2008. Dr. Hao Ma’s Column: Of Success: Strategy vs. Serendipity. Marketing and Management, March.

Ma, H. 2008. Dr. Hao Ma’s Column: The Miracle of Praise and Self-Praise. Marketing and Management, February.

Ma, H. 2008. Dr. Hao Ma’s Column: The Impracticality of Indulging Self-Praise and Harsh Finger-Pointing. Marketing and Management, January.

Ma, H. 2008. Market Segmentation and Strategic Groups in the Chinese Liquor Industry. Marketing and Management. January. Supplemental Issue “Borrowed Brains of the Firm.”

Ma, H. 2007. Dr. Hao Ma’s Column: On Work Ethic. Marketing and Management, December.

Ma, H. 2007. Dr. Hao Ma’s Column: On the Frailty of Mass Differentiation. Marketing and Management. November.

Ma, H. 2007. Dr. Hao Ma’s Column: Policy and Counter-Policy. Marketing and Management, October.

Ma, H. 2007. Dr. Hao Ma’s Column: Conscience and Professionalism. Marketing and Management, September.

Ma, H. 2007. Dr. Hao Ma’s Column: Windfall Gains and Happy Customers. Marketing and Management, August.

Ma, H. 2007. Dr. Hao Ma’s Column: Hypocrisy of Management Research. Marketing and Management, July.

Ma, H. 2006. Innovation and Value Creation. Marketing and Management, January.

Ma, H. 2005. Who Says the Customer is God? Marketing and Management. May.


Other Chinese Magazines

Ma, H. 2005. Do not waste time trying to get rid of your rivals and get busy with embracing your customers instead, 21st Century Business Review, September.

Ma, H. 2005. Comments on Blue Ocean Strategy. China MBA, September.


著作

1. Hao Ma. 2004.Competitive Advantage: Anatomy and Constellation.Beijing: Peking University Press.

2. 马浩著,《竞争优势:解剖与集合》。中信出版社,2004年11月出版。

3. 马浩著,《决策就是拍脑袋》。中信出版社,2005年9月出版。

4. 马浩译,《管理大师的忠告》。中信出版社,2005年11月出版。

5. 马浩著,《缎子麻袋装管理》。北京大学出版社,2006年1月出版。

6马浩著,《管理的偏见》。华章出版社, 2007年5月31日出版。

7. 马浩编著,《战略管理学精要》。北京大学出版社,2008年2月出版。

8. 马浩著,《叶公品龙》。华章出版社, 2008年7月出版。

9. 马浩著,《竞争优势:解剖与集合》(修订版)。北京大学出版社,2010年1月出版。

10. 马浩著,《没话找话:决策还是拍脑袋》。中国民主与法制出版社,2011年3月出版。

11. Hao Ma, Shu Lin, and Leng Liang, 2011. Corporate Political Strategies of Private Chinese Firms. London: Routledge.

12. 马浩著,《管理的偏见:为什么聪明人故意办傻事儿》(修订版)。 华章出版社,2012年4月出版。

13. 马浩著,《管理的境界》。华章出版社,2014年7月出版。

14. 马浩编著,《战略管理学精要》(第二版)。 北京大学出版社,2014年11月出版。