Marketing Management

Ph.D.                   Michigan State University, May 1999   
                           Major: Social Psychology; Minor: Quantitative Methods
                           Advisor: Norbert Kerr 

M.A.                    University of Toledo, August 1995
                           Major: Social Psychology; Minor: Quantitative Methods
                           Advisor: Irwin Horowitz 

B.A. (cum laude)   University of Toledo, June 1993
                            Major: Psychology

2020-present    Clinical Professor of Marketing, Director and founder of the Consumer Marketing Workshop, Kelley School of Business, Indiana University 

2011-present     Adjunct/Visiting Professor, Beijing International MBA Program (BiMBA), Peking University, Beijing, China 

2007-2020        Director of Undergraduate Marketing Program; Adjunct Professor of Marketing, The Wharton School, University of Pennsylvania 

2004-2007        Visiting Assistant Professor, Department of Marketing, The Wharton School, University of Pennsylvania 

1999-2004        Assistant Professor, Department of Marketing, The Pennsylvania State University

1995-1999        Graduate Assistant/Instructor, Department of Psychology, Michigan State University

1993-1995        Graduate Assistant, Department of Psychology，University of Toledo

1989-1993        Production Coordinator, The Lauerer Markin Group, Maumee, OH

2019   Wharton Teaching Excellence Award

2018   Wharton Teaching Excellence Award

2017   Emerald Literati Network Award for Excellence - Highly Commended Paper Award

2016   American Marketing Association Faculty Advisor Lifetime Achievement Award

2015   American Marketing Association Distinguished Service Award

2010   American Marketing Association Hugh G. Wales Outstanding Faculty Advisor Award

2007   Wharton Anvil Award Finalist

2006   Thomas C. Kinnear/Journal of Public Policy & Marketing Award

2006   William G. Whitney Award for Distinguished Undergraduate Teaching

2005   Wharton MBA Excellence in Teaching Award

PEER REVIEWED PUBLICATIONS:

Barney-McNamara, B., Peltier, J., Chennamaneni, P.R., & Niedermeier, K.E.(2021). A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda. Journal of Research inInteractive Marketing, Vol 15 No 1, 147-178. https://www.emerald.com/insight/content/doi/10.1108/JRIM-05-2020-0108/full/html

Niedermeier, K.E., Wang, E., & Zhang, X. (2016). The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers. Journal of Research in Interactive Marketing, Vol. 10 No. 1, 33-49.

    Winner of 2017 Highly Commended Paper Award in the Emerald Literati Network Awards for Excellence.

Niedermeier, K.E. & Pierson, C. (2010). The impact of type-in interactivity andcontent consistency of Internet ads on brand and message recall. International Journal of Integrated Marketing Communications, 2 (2), 61-68.

Goldberg, M.E., Niedermeier, K.E., Bechtel, L.J., & Gorn, G.J. (2006) Heightening adolescent vigilance towards alcohol advertising to forestall alcohol usage. Journal of Public Policy & Marketing, 25, 147-159.

    Winner of Thomas C. Kinnear/Journal of Public Policy & Marketing Award; honoring the article that has made the most significant contribution to the understanding of marketing and public policy issues within the most recent three-year time period

Niedermeier, K.E., Horowitz, I.A., & Kerr, N.L. (2001). Exceptions to the rule:The effects of remorse, status, and gender on decision making. Journal of Applied SocialPsychology, 31, 604-623.

Kerr, N.L., Horowitz, I.A., & Niedermeier, K.E. (2001). The Law's Quest for Impartiality: Juror Nullification. Brooklyn Law Review, 66, 1207-1249.

McConnell, A.R., Niedermeier, K.E., Leibold, J.M., El-Alayli, A.G., Chin, P.P.,& Kuiper, N.M. (2000). What if I find it cheaper someplace else?: The role of prefactual thinking and anticipated regret in consumer behavior. Psychology and Marketing, 17, 281-298.

Kerr, N.L., Niedermeier, K.E., & Kaplan, M.F. (2000). On the virtues ofassuming minimal information processing in groups. Group Processes and Intergroup Relations, 3, 203-217.

Kerr, N.L., Niedermeier, K.E., & Kaplan, M.F. (1999). Bias in jurors vs. bias in juries: New evidence from the SDS perspective. Organizational Behavior and Human Decision Processes, 80, 70-86.

Niedermeier, K.E., Horowitz, I.A., & Kerr, N.L. (1999). Informing jurors of their nullification power: A route to a just verdict or judicial chaos? Law and Human Behavior, 23, 331-351.

Niedermeier, K.E., Kerr, N.L., & Messé, L.A. (1999). Jurors’ use of naked statistical evidence: Exploring the bases and implications of the Wells Effect. Journal of Personality and Social Psychology, 76, 533-542.

OTHER PUBLICATIONS:

Niedermeier, K.E. (2009). Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely. Journal of Pension Economics and Finance. 8, 249-250.

Niedermeier, K.E. (2003). Intellectual Diversity in Marketing. APS Observer, 16, P. 19.

BOOKS:

Bradlow, E.T., Niedermeier K.E., Williams, P. (2009). Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients, and Creating a Marketing Plan. New York: McGraw Hill.

Von Eye, A., & Niedermeier, K.E. (1999). Statistical analysis of longitudinal categorical data in the social and behavioral sciences. Hillsdale, NJ: Erlbaum.