北大国家发展研究院BiMBA商学院在国内商学教育里当属翘楚，依国家智库，铸商界领袖。其国际MBA项目是北京首家中外合作MBA，链接全球优质商科教育资源，国际特质鲜明，同时深得北大人文底蕴，独具国家智库高度。

• 《福布斯》中国最具价值商学院榜单连续多年排名第一
• 北大+英国名校UCL /欧洲名校Vlerick商学院形成国际名校合作典范
• 中、英、美、欧名师阵容强大，教学深度结合实践，带学生探索学科前沿话题
• “知行合一的MBA课程体系”+丰富的选修方向，培养面向未来的复合型人才
• 高度与格局：国家高端智库+多领域研究中心
• 完备的职业发展体系，全球商学院独有“一对一职业导师计划” 

北大国发院目前开设两个国际MBA项目：北京大学—弗拉瑞克商学院MBA以及北京大学—伦敦大学学院MBA项目，均设置全日制MBA和在职MBA，每年秋天开学。北大国发院为19级MBA新生设置了丰富的奖学金，详见这里。

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【活动安排】

主题：Branding and Brand Equity

时间：2019年5月25日（周六）18:00-21:00
地点：北京大学

嘉宾：Prof. Keith E. Niedermeier           

- Director of the Undergraduate Marketing Program, Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania

- Visiting Professor at BiMBA: Peking University-Vlerick Business School MBA

点击这里或扫描二维码报名

嘉宾介绍：

Prof. Keith E. Niedermeier

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania. He previously spent five years as an Assistant Professor of Marketing at Penn State University and is also a Visiting Professor at the Peking University, Beijing International MBA program. He received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.

Dr. Niedermeier's research focuses on consumer decision-making. His specific interests involve branding, social media, investor psychology, and marketing in China. Dr. Niedermeier's research has been published in the Journal of Public Policy & Marketing, Journal of Research in Interactive Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychology and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

Additionally, Dr. Niedermeier teaches Introductory Marketing, Consumer Behavior, Advertising Management, and Marketing Strategy at the undergraduate and MBA levels. In the past, he has taught courses in Social Psychology, Statistics, Interpersonal Relationships and Group Dynamics. He has been recognized as an outstanding teacher, receiving the prestigious Wharton MBA Excellence in Teaching Award and the Whitney Award for outstanding undergraduate teaching. His other honors include the American Marketing Association/Hugh G. Wales Outstanding Faculty Advisor Award and the Thomas C. Kinnear/Journal of Public Policy & Marketing Award. Dr. Niedermeier has also taught specialized executive education sessions to firms such as Citi, Merrill Lynch/Bank of America, UBS, Janney Montgomery Scott, AXA/Equitable, GlaxoSmithKline and Pfizer.

【联系我们】
电话：010-62754800
邮箱：admissions@bimba.pku.edu.cn
网址：www.bimba.pku.edu.cn
地址：北京海淀区颐和园路5号北京大学国家发展研究院