BIMBA

师资

Keith Niedermeier


    邮件:keith1@wharton.upenn.edu
教授综述

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. He was previously a Visiting Assistant Professor of Marketing at the Wharton School and spent five years as an Assistant Professor of Marketing at Penn State University. He was also a Visiting Professor at in the Beijing International MBA Program in 2011 and 2012. Furthermore, Keith is a current president of the American Marketing Association Collegiate Chapters Division, also serving nine years on the Collegiate Chapters Council.<…

Keith E. Niedermeier is currently the Director of the Undergraduate Marketing Program and an Adjunct Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. He was previously a Visiting Assistant Professor of Marketing at the Wharton School and spent five years as an Assistant Professor of Marketing at Penn State University. He was also a Visiting Professor at in the Beijing International MBA Program in 2011 and 2012. Furthermore, Keith is a current president of the American Marketing Association Collegiate Chapters Division, also serving nine years on the Collegiate Chapters Council.

Dr. Niedermeier received his Ph.D. in Social Psychology from Michigan State University in 1999. Before going into academics, he worked in advertising at a large U.S. firm specializing in the automotive industry and business-to-business marketing.

Dr. Niedermeier’s research focuses on the social cognitive elements of consumer decision-making. His specific interests involve consumers’ use of statistics, regret, branding, financial decision-making, and the role of possessions in consumers’ self-concept. Dr. Niedermeier’s research has been published in the Journal of Public Policy & Marketing, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, Psychology and Marketing, as well as several other journals and conferences proceedings. He is also the co-author of two books: Marketing for Financial Advisors and Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences

Additionally, Dr. Niedermeier has been recognized as an outstanding teacher and advisor, receiving the prestigious Wharton MBA Excellence in Teaching Award, the Whitney Award for outstanding undergraduate teaching, and AMA Hugh G. Wales Outstanding Advisor Award. He teaches Introductory Marketing, Consumer Behavior, Advertising, and Marketing Strategy at the undergraduate and MBA levels. In the past, he has taught courses in Social Psychology, Statistics, and Group Dynamics. Dr. Niedermeier has also taught specialized executive education sessions to firms such as Merrill Lynch, Bank of America, Janney Montgomery Scott, AXA/Equitable, Pfizer, and GlaxoSmithKlein.

现任
Director of the Undergraduate Marketing Program,
教授的课程

Marketing Management

研究领域
Focuses on the social cognitive elements of consumer decision-making, involving consumers’use of statistics, regret, branding, financial decision-making, and the role of possessions in consumers’self-concept.
教育背景

Ph.D. in Social Psychology from Michigan State University (1999)

工作经历

Specializing in the automotive industry and business-to-business marketing

荣誉

Wharton MBA Excellence in Teaching Award
The Whitney Award for outstanding undergraduate teaching
AMA Hugh G. Wales Outstanding Advisor Award

学术论文

Keith Niedermeier, Corey Pierson (2010), The impact of type-in interactivity and content consistency of internet ads on brand and message recall, International Journal of Integrated Marketing Communications, 2 (2), 61 - 68.

Eric Bradlow, Keith Niedermeier, Patti Williams, Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan (2009).

Marv Goldberg, Keith Niedermeier, Laurie Bechtel, Gerald Gorn (2006), Heightening adolescent vigilance towards alcohol advertising to forestall alcohol usage, Journal of Public Policy & Marketing, 25, 147 - 159.Abstract

Y. Fujikawa, W. T. Ross, Keith Niedermeier (2003), Betrayal in Consumer-Retailer Relationships, , Presented at a special topics session at the Association for Consumer Research Conference, Toronto, ON.

Keith Niedermeier, N.l. Kerr, I. A. Horowitz (2001), Exceptions to the Rule: The Effects of Remorse, Status, and Gender on Decision Making, , Journal of Applied Social Psychology, 31, 604-623.Abstract

I. A. Horowitz, N. l. Kerr, Keith Niedermeier (2001), The Law's Quest for Impartiality: Juror Nullification, , Brooklyn Law Review, 66, 1207-1249.

N.l. Kerr, M.F. Kaplan, Keith Niedermeier (2000), On the virtues of assuming minimal information processing in groups, , Group Processes and Intergroup Relations, 3, 203-217.

Mcconnell, A.R., Keith Niedermeier, Leibold, J.M., Chin, P.P, El-alayli, A.G., Kuiper, N.M (2000), What if I find it cheaper someplace else?: The role of prefactual thinking and anticipated regret in consumer behavior, , Psychology and Marketing, 17, 281-298.Abstract

Kaplan, M.F., Kerr, N.L., Keith Niedermeier (1999), Bias in jurors vs. bias in juries: New evidence from the SDS perspective, , Organizational Behavior and Human Decision Processes, 80, 70-86.Abstract

著作

co-author of two books: 1、Marketing for Financial Advisors 2、Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences "