Mela, Carl F., Jason M.T. Roos, and Yiting Deng (2013), “A Key Word History of Marketing Science,” Marketing Science, 32(1): 8-18.
Deng, Yiting, D. Sunshine Hillygus, Jerome P. Reiter, Yajuan Si, and Siyu Zheng (2013),“Handling Attrition in Longitudinal Studies: The Case for Refreshment Samples,” Statistical Science, 28(2): 238-256.
Deng, Yiting and Carl F. Mela, “TV Viewing and Advertising Targeting,” revise and resubmit, Journal of Marketing Research.
Deng, Yiting, William Boulding, Richard Staelin, and Wei Wang, “Consumer Sophistication, WOM and ‘False’ Promotions,” under review, Marketing Science.
Deng, Yiting and Carl F. Mela, “Research Opportunities in DVR Advertising.”