Speech on Shopper Marketing by Colgate Senior Management
2014-04-01 09:30:00
北京大学国家发展研究院BiMBA
We are honored to invite the Vice President and General Manager of Colgate-Palmolive China and his team to give a speech on shopper marketing research findings. Meanwhile, Ms. Lillian Chen, BiMBA graduate from FT2009, will share her experiences at Colgate in the recent two years with you.
Anyone who is interested in marketing, branding, FMCG, consumer behavior study, oral care or MBA trainee programs at the company are very welcome to participate in the event.
Pls find the details below and in the attachment.
Personal Profile-Lefteris.doc
Personal Profile-Ram.doc
Registration: http://form.nsd.pku.edu.cn/3/survey/UserData/U10/s645.aspx
Date: May 10, 2012, THU
Time: 14.30pm
Venue: Zhifuxuan Classroom, BiMBA, NSD-CCER, PKU
Speech: Shopper Marketing
Speaker:
Ram Raghavan, Marketing Director of Colgate-Palmolive China Lefteris Vitalis, VP & GM of Colgate-Palmolive China Suprince Ma, HR Director of Colgate-Palmolive China Speech brief:
Winning at the moment of choice - How shopper Marketing can enhance brand equity at store and drive conversion.
Agenda:
14:30 - 14:45 Colgate Overview by Lefteris
14:45 - 15:00 BiMBA Alumni Sharing by Lillian Chen
15:00 - 16:00 Shopper Marketing Introduction by Ram
16:00 - 16:30 Q&A
Looking forward to seeing you on the afternoon of May 10!
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