在全球商业格局重塑的当下，可持续转型已成为企业制胜的关键。本次北大-UCL MBA大师课，我们诚邀UCL管理学院Paolo Taticchi教授为我们带来“通过企业的可持续转型建立竞争优势”的主题分享。他将从理论与实践层面剖析企业可持续转型的路径，揭示如何在绿色浪潮中构建独特竞争优势，为企业发展提供前沿智慧与战略指引。

【活动安排】

时间：2025年5月24日（周六）18:30-20:30

地点：北京大学国家发展研究院（具体待报名成功后通知）

议程：

• 18:30-19:00  北大国发院MBA项目介绍（中文）
• 19:00-20:00  主题讲座：通过企业的可持续转型建立竞争优势（英文）
• 20:00-20:30  Q&A +自由交流

点击这里或扫描二维码报名

嘉宾介绍：

Paolo Taticchi is a professor in Strategy and Sustainability & School Deputy Director (MBA, Global Engagement, Executive Education) at UCL School of Management.

Highly active in executive education, Paolo has trained thousands of managers and executives of Fortune Global 500 companies; and is a sought-after speaker regularly invited to give keynote talks at world-class academic, governmental and industry events.

Paolo's research on corporate sustainability and performance measurement is internationally recognised. Paolo's last book is titled “Corporate Sustainability in Practice” and was published in January 2021.

Outside of the academy, Paolo has significant consultancy experience in the fields of strategy, education, and sustainability. He has worked in this capacity for firms of various sizes, and in a range of different industries. Today, he advises (or serves in the advisory board) influential organisations and is one of the scientific advisors of the Ministry for the Ecological Transition in Italy.

He has received numerous awards for the impact of his work. His projects, quotes and opinions have been featured over 350 times in international media outlets. In 2021, Paolo was indicated by Italian’s leading business daily Sole 24 Ore as the most influential Italian under the age of 40.

The keynote speech 'Building a Competitive Advantage through the Sustainable Transformation of Business' is an important viewpoint from the new book 'How to Be Sustainable'  written by Paolo and Melina Corvaglia-Charrey (a researcher at UCL School of Management).

About the book: In a world grappling with the climate crisis and other pressing challenges, bold leadership is crucial. How to Be Sustainable reveals strategies for lasting success, bridging the gap between awareness and action—while over 90% of leaders acknowledge sustainability's importance, only 60% have a strategy, often an inadequate one. Drawing on insights from top Chief Sustainability Officers at companies like Microsoft and Enel Group, authors Paolo Taticchi and Melina Corvaglia-Charrey provide practical tools and real-world examples to help leaders at all levels drive meaningful change and build a better future.

关于我们

北大国家发展研究院BiMBA商学院在国内商学教育里当属翘楚，依国家智库，铸商界领袖。其国际MBA项目是北京首家中外合作MBA，链接全球优质商科教育资源，国际特质鲜明，同时深得北大人文底蕴，独具国家智库高度。

• 《福布斯》中国最具价值商学院榜单连续多年排名第一
• 北大+英国名校UCL /欧洲名校Vlerick商学院形成国际名校合作典范
• 中、英、美、欧名师阵容强大，教学深度结合实践，带学生探索学科前沿话题
• “知行合一的MBA课程体系”+丰富的选修方向，培养面向未来的复合型人才
• 高度与格局：国家高端智库+多领域研究中心
• 完备的职业发展体系，全球商学院独有“一对一职业导师计划”

北大国发院目前开设两个国际MBA项目：北京大学—弗拉瑞克商学院MBA以及北京大学—伦敦大学学院MBA项目，每年秋天开学。

【联系我们】

电话：010-62754800

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邮箱：admissions@bimba.pku.edu.cn

网址：www.bimba.pku.edu.cn

地址：北京海淀区颐和园路5号北京大学国家发展研究院